History of CQFD, French brand of inclusive and environmentally friendly fashion, on pre-order

Transparency, accuracy and the search for meaning have always been part of the objectives of the founder of the House. As a journalist with a degree in Chinese, Céline Bosquet spent several years in a world of information and images, where sorting out the real from the fake was part of her daily life. It is this quest for meaning that pushed her to take actions in an industry that can do better.

Meeting with the founder.

Céline Bosquet, founder of CQFD Paris, the first 100% digital, ethical and inclusive luxury house

"CQFD was born out of a desire to change my way of consuming. The sanitary crisis has weakened us, destabilized us, stopped us dead in our tracks. Time, as if suspended, invited us to question our actions, our choices, our desires, our consumption patterns. 

We had forgotten from the height of the omnipotence of our contemporary society that we were vulnerable, just like our planet. It is this vulnerability that has brought to the fore the central issue of our time: how to reconcile growth, social justice and environmental protection...

We can no longer produce, consume and grow as before... We must invent a new economic and social model in which our growth respects the environment and social balance. 

I felt the need to create a meaningful company in one of the most polluting industries in the world that still excludes some women. The textile industry."

"In creating CQFD, I took the bet of an ethical, responsible and inclusive ready-to-wear. A positive fashion, which does not incite to buy but on the contrary, gives time for reflection thanks to the pre-order."

Yesterday we followed the trends, today the tendency is not to follow them anymore.

French and Italian production in short circuit to reduce the environmental impact and greenhouse gas emissions of fashion, clothing offered in pre-order

"Action is only as good as the meaning we give it... Producing less but better is a necessity to reduce our environmental impact. 

The solution: take your time. Recall the unique French and European know-how. Design a robust garment with beautiful materials, in a short circuit, especially for the woman who ordered it, thus avoiding overproduction, greenhouse gas emissions and unsold clothing stocks."

CQFD defends the idea that luxury can be fair, responsible and inclusive.

"I also wanted to deconstruct today's fashion. Women do not need to be a size 36 (US size 6) to love themselves. They waste too much time trying to change in order to fit the image they have of the perfect woman. Fashion should be benevolent and not a source of guilt. The mental burden of some women is already heavy enough to bear.

How many women think that they are not good enough to dress the way they want? It is not up to the woman to adapt to the clothing but the opposite. This is positive fashion: inclusive fashion for all women. Women who care about the environment, those who want to wear quality clothes without breaking the bank for "luxury" and especially those excluded by a choice of sizes that rarely goes beyond 44 (US size 14).

To create timeless and inclusive luxury clothing for all sizes (plus, minus, plus size) that enhances feminine curves while being environmentally friendly

"I truly believe it's time to change our habits."